Tag Archives: label design

Old world sweets discover the new world.

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In 1860, Mohammad Zalatimo opened a pastry shop in Jerusalem, not far from the Church of the Holy Sepulchre. The shop made favorite middle-eastern sweets like Mamul, Baklava, Barazik and Greibeh.

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Four generations later, the Zalatimo family sought out MOI (Mark Oliver, Inc.) to prepare the brand for entry to the U.S. market. The unique selling proposition was simple: Old World sweets come to America. The finest locally-sourced natural ingredients, no artificial ingredients or preservatives, and every single one of the sweets handmade. The target was natural and specialty food consumers.

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The objective of the positioning, branding and packaging was to show the artisanal qualities of the product while projecting an image of high quality using a modern design palette that would appeal to the consumer. In other words, we wanted a look not too old, not too new.

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A rich burgundy matches the color of the traditional packaging used in the middle east, while modern fonts and playful cadmium yellow stripes bring attention to the package. The handmade products are featured prominently on each package and promote the appetite appeal of the sweets.

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Previous packaging.

A label as rare as the wine itself.

Pinot Noir produced in the Santa Rita Hills of Santa Barbara County is some of the finest produced anywhere in the world. Uniquely their own style, the wines are rich, with hints of minerals, tobacco leaf, pepper, red cherry, and strawberry fruit.

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Windrun produced a limited production of 2013 SRH Pinot Noir to burnish the winery’s already good reputation with wine writers and knowledgeable consumers. They asked the group at MOI to come up with a label as classic as the wine itself.

It is rare to see a wine label that is nearly all black. Using beautifully fluid letterforms, a vine drawn by renowned illustrator Tom Hennessey, and simple typography and color, we created a label of simple bespoke elegance. The most recent label printing technologies produced a mirror-like finish. Gold foil stamping, and rich, warm, colors help to give the label a stunning presence.

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The new design ties to the brand’s primary labels by sharing elements, but treats them in a new fashion, creating a minimal, elegant, and distinguished label, worthy of the wine within.

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