MOI is a collaboration of design and marketing professionals who share a common viewpoint that good design sells products. Our success is the result of a process that unites well-defined marketing objectives and information with strategic thinking and creative sensitivity.
Every client is unique, but our approach is consistent. When bringing a product to market for the first time, we first conduct research into the category, the competitive set, and the target market. Then we create a written brief that directs our creation of the visual brief. We then use those briefs to guide the creation of the design and application to the branding and packaging.
The success that our clients experience is the result of our partnership with them. We contribute to the process of planning, constructing and managing brands by working closely with our clients. By giving us a greater role in the life cycle of their brands and products, they are able to more efficiently compete in the marketplace. The result of this symbiotic relationship is a brand more attuned to an ever-changing marketplace.
Strategy. Category review and analysis, product and brand innovation, brand positioning and value proposition, brand architecture, transition and launch strategies, and brand research and measurement.
Words. Naming strategy and architecture, brand messaging, and copywriting.
Design. Corporate identity, visual language systems, brand implementation, collateral systems (brochures, sales sheets, etc.), website architecture and design, retail and environmental design, trade booth design, brand packaging, brand guidelines, and brand asset management.
Communications. Brand launches, consumer and trade advertising, and trade shows.
Industry experience. We have helped launch products for some of America’s best known companies and some of its most innovative start-ups. We have helped introduce or relaunch products for the mass market, club, natural, and specialty food channels throughout North America. We have worked closely with natural foods store chains, and produced private label work for Kroger, Costco, Sam’s Club, and others.
Clients. While clients of the agency have included Fortune 500 firms such as Diageo, General Mills, and PepsiCo, the firm has chosen to focus on startups and mid-size firms in the natural foods industry such as Kashi, Back To Nature, Bellwether Farms, and others. A partial client list includes Campbell Soup Company, Hain Celestial Food Group, Lipton, Ocean Beauty Seafood, Organic Milling, Tribe Hummus, and Sara Lee. Other areas of specialty include Mediterranean and Middle-Eastern foods, such as hummus, falafel, tahini, baklava, teas, nuts, and raisins.
Account services. We believe that building a relationship based on mutual respect, flexibility, and openness to client ideas and input, are critical to achieving successful solutions. We are fast learners who demonstrate a working style that is compatible with most business management styles.
Manufacturing/reproduction expertise. We have experience with most reproduction techniques and with a wide variety of materials. We have coordinated production with packaging suppliers worldwide.
Research. We have been involved in the preparation and coordination of research for many corporations. We do not conduct research in-house, but contract with outside research firms to provide for our client’s needs.
Industry recognition. Selections of the firm’s work are in the permanent collection of the Library of Congress. Its work has been honored with more than 500 awards by AIGA, Communication Arts, Graphis, Graphic Design USA, the Art Director’s Club, and many others. Mr. Oliver is a Santa Barbara AIGA Fellow. Mr. Oliver was a member of the Board of Trustees of Brooks Institute, representing graphic design. Patty Devlin-Driskel, senior art director and project manager, is president of the Santa Barbara chapter of the AIGA.