Author Archives: Mark Oliver

New Wine Label Packaging Design: Flying goats and floating bubbles.

Posted on May 7, 2012 by Mark Oliver

Humor can be a great salesman (and the the packaging for the wine industry could certainly use some design levity). Two pet pygmy goats, named Never and Epernay, loved to jump from heights. With their unrestrained spiral loops, flipper turns … Continue reading →

Posted in News | Tagged California, design, floating bubbles, Flying Goats, Graphic Design, graphic packaging design, Mark Oliver Inc, MOI, packaging, packaging design, Santa Barbara County, sparkling wine, wine, wine labels, wine packaging design | Leave a comment

Where does your food come from? Bar codes reveal all.

Posted on February 9, 2012 by Mark Oliver

Do you know where the food you are buying comes from? Does the country of origin make a difference in what you purchase? Many products no longer show where they are made, only the location of the distributor. With the … Continue reading →

Posted in Blog | Tagged barcodes, brand consultant, consumer packaged goods, country codes, design, EAN, food, food health, food safety, Graphic Design, grocery, health, Mark Oliver Inc, MOI, news, packaging, packaging design, safety, UPC | Leave a comment

Bellwether Farms basket ricotta packaging

Posted on September 9, 2011 by Mark Oliver

Bellwether Farms is an award-winning producer of farmstead cheeses and yogurts located in Sonoma County, California. A long-time client of our firm, they had invented a new way of crafting ricotta that brought to mind the exceptional qualities and flavors … Continue reading →

Posted in News | Tagged award-winning, Bellwether Farms, brand consultant, branding, cheese, consultant, design, design agency, elegant, environmentally sensitive, Graphic Design, graphic packaging design, Mark Oliver, Mark Oliver Inc, marketing, MOI, new, packaging design, ricotta, solution, Sonoma County, soy inks, yogurt | Leave a comment

Timeless packaging design for today’s consumer

Posted on April 12, 2011 by Mark Oliver

Research has shown that an emerging trend in CPG is the consumer’s desire to purchase products that offer comfort and convenience, along with healthy ingredients. Comfort translates into design and images that evoke authenticity, trust, and even nostalgia.The challenge of … Continue reading →

Posted in News | Tagged brand, consultant, design, Mark Oliver Inc, marketing, MOI, ocean beauty seafood, package, packaging, packaging design, seafood, sleeve, sustainable | Leave a comment

MOI receives CA and Graphis honors

Posted on November 18, 2010 by Mark Oliver

We were pleased to have our work for Bellwether Farms included in Communication Arts Magazine’s 51st Design Annual. The annual showcases the finest work from around the world. Likewise, Graphis Publications also focuses on the best and we were honored … Continue reading →

Posted in News | Tagged awards, Bellwether Farms, CA, Communication Arts Magazine, Domingos, food packaging design, Graphis, Graphis Publications, Mark Oliver Inc, MOI | Leave a comment

Carhartt Vineyards, blowin’ in the wind

Posted on November 18, 2010 by Mark Oliver

Established in the early years of last century, Rancho Los Olivos is a Santa Ynez Valley landmark spread among the old Valley oaks. The 3rd generation owners felt the time had come to step up from the old label which … Continue reading →

Posted in Blog | Tagged Carhartt Vineyards, design, Mark Oliver Inc, MOI, packaging, packaging design, wine, wine labels, wine packaging design | Leave a comment

McConnell’s ice cream, pure and simplified.

Posted on November 17, 2010 by Mark Oliver

We are inevitably surprised and pleased when a client shows up in our own backyard, in this case neighboring Santa Barbara. Our clients are usually based elsewhere in the country. So we looked forward to working with the former king of ice … Continue reading →

Posted in Blog | Tagged dessert, food, food packaging design, ice cream, Mark Oliver Inc, McConnell's, MOI, packaging, packaging design | Leave a comment