Forager is a craft distillery located on California’s Central Coast. They hand-make single batch spirits using the “pure heart of the spirit”and select locally harvested fruits and grains and hand-gathered wild herbs as ingredients.

The design team researched the marketplace, strategized product positioning, and proposed an abrupt departure from typical spirit label design to illuminate the brand’s unique qualities and capture attention.

Beginning by creating the name—a reference to how ingredients are sourced, MOI commissioned colorful illustrations of plants used during distillation to tell the story of each spirit.

A “badge” on the clear front label of each designates the source of the ingredients and calls out the salient spirit details.