Tag Archives: packaging

Oliver receives AIGA Fellow Award

Posted on December 12, 2012 by Mark Oliver

Honor is highest from American Institute of Graphic Arts chapter. Mark Oliver received the first Santa Barbara Fellow Award, the American Institute of Graphic Art’s highest honor. The award was presented in recognition of Mr. Oliver’s significant personal and professional … Continue reading →

Posted in News | Tagged AIGA, American Institute of Graphic Arts, Award, awards, brand, brand communications, branding, Brooks Institute, communications design, consumer package goods, creativity, design, Fellow, Fellow Award, full-service, Graphic Design, Library of Congress, Mark Oliver, Mark Oliver Inc, marketing, Medallion, MOI, Neumeier, Oliver, package, packaging, Patty Devlin-Driskel, Santa Barbara, Santa Barbara International Film Festival, Santa Ynez Valley Alliance | Leave a comment

Mark Oliver, Inc. packaging design: The king and his sweet court

Posted on October 12, 2012 by Mark Oliver

King’s Cupboard had an unusual problem. Their chocolate and caramel sauce packaging was too pretty. Designed mainly for high-end food boutiques and gourmet shops, the client felt it lacked the necessary impact to attract the consumer in regular grocery aisles, … Continue reading →

Posted in News | Tagged agency, brand, brand consultant, brand equities, branding, caramel, chocolate, consultant, consumer packaged goods, creativity, design, fresh, Graphic Design, graphic imagery, graphic packaging design, King's Cupboard, Mark Oliver, Mark Oliver Inc, marketing, MOI, new, organization, packaging, packaging design, pure ingredients, Solvang, West Fork Creations | Leave a comment

Personal care products packaging design: the wrappings of enchantment

Posted on July 30, 2012 by Mark Oliver

The promise of looking fresh and youthful is beguiling. The demand for products to achieve those looks is constantly growing. Personal care products that deliver results using healthier and more pure ingredients are a fast growing segment of the competitive … Continue reading →

Posted in News | Tagged agency, brand, brand consultant, branding, consultant, creativity, design, Earth Science, Earth Science Naturals, fresh, Graphic Design, graphic imagery, graphic packaging design, healthier, lifestyle, Mark Oliver, Mark Oliver Inc, marketing, MOI, new, organization, packaging, packaging design, personal care products, pure ingredients, Santa Barbara, simplify, Solvang, trend, youthful | Leave a comment

New Wine Label Packaging Design: Flying goats and floating bubbles.

Posted on May 7, 2012 by Mark Oliver

Humor can be a great salesman (and the the packaging for the wine industry could certainly use some design levity). Two pet pygmy goats, named Never and Epernay, loved to jump from heights. With their unrestrained spiral loops, flipper turns … Continue reading →

Posted in News | Tagged California, design, floating bubbles, Flying Goats, Graphic Design, graphic packaging design, Mark Oliver Inc, MOI, packaging, packaging design, Santa Barbara County, sparkling wine, wine, wine labels, wine packaging design | Leave a comment

Where does your food come from? Bar codes reveal all.

Posted on February 9, 2012 by Mark Oliver

Do you know where the food you are buying comes from? Does the country of origin make a difference in what you purchase? Many products no longer show where they are made, only the location of the distributor. With the … Continue reading →

Posted in Blog | Tagged barcodes, brand consultant, consumer packaged goods, country codes, design, EAN, food, food health, food safety, Graphic Design, grocery, health, Mark Oliver Inc, MOI, news, packaging, packaging design, safety, UPC | Leave a comment

Timeless packaging design for today’s consumer

Posted on April 12, 2011 by Mark Oliver

Research has shown that an emerging trend in CPG is the consumer’s desire to purchase products that offer comfort and convenience, along with healthy ingredients. Comfort translates into design and images that evoke authenticity, trust, and even nostalgia.The challenge of … Continue reading →

Posted in News | Tagged brand, consultant, design, Mark Oliver Inc, marketing, MOI, ocean beauty seafood, package, packaging, packaging design, seafood, sleeve, sustainable | Leave a comment

Carhartt Vineyards, blowin’ in the wind

Posted on November 18, 2010 by Mark Oliver

Established in the early years of last century, Rancho Los Olivos is a Santa Ynez Valley landmark spread among the old Valley oaks. The 3rd generation owners felt the time had come to step up from the old label which … Continue reading →

Posted in Blog | Tagged Carhartt Vineyards, design, Mark Oliver Inc, MOI, packaging, packaging design, wine, wine labels, wine packaging design | Leave a comment

McConnell’s ice cream, pure and simplified.

Posted on November 17, 2010 by Mark Oliver

We are inevitably surprised and pleased when a client shows up in our own backyard, in this case neighboring Santa Barbara. Our clients are usually based elsewhere in the country. So we looked forward to working with the former king of ice … Continue reading →

Posted in Blog | Tagged dessert, food, food packaging design, ice cream, Mark Oliver Inc, McConnell's, MOI, packaging, packaging design | Leave a comment