Tag Archives: packaging

Graphis honors MOI for brand work.

We are pleased to announce that our branding work for Bellwether Farms has been awarded a Gold Award in Graphis Branding 6.

Graphis Branding 6 presents the work of some of the biggest names in design today. Hundreds of images from the year’s award-winning branding campaigns are displayed in a lavishly produced publication and on their website. Graphis publishes the world’s most significant and influential works from the greatest talent in Design, Advertising, and Photography.

Mark Oliver, Inc - Graphis BrandingB

49 design agencies from 18 countries (22 from the USA) were selected for Platinum and Gold awards. Only three firms from California were recipients. To see all of the award-winning work for Bellwether Farms, visit: http://www.graphis.com/entry/d02e2090-4b30-11e2-a2c9-f23c91dffdec/

Selections of the work of Mark Oliver, Inc. are in the permanent collection of the Library of Congress. It has received more than 450 international and national awards. Mr. Oliver is a recipient of the AIGA/Santa Barbara Fellow recognition. He is a member of the Board of Trustees of Brooks Institute http://www.brooks.edu/.

How to make a wine standout in a crowded store aisle.

Windrun Wines

WIndrun Wines is a boutique Santa Barbara County-based négociant solely focused on producing select Pinot Noir and Chardonnay wines sourced from the finest vineyards in California. Their mission is to provide high-quality wines at everyday prices. Possessing a clear understanding of who they were as a company, WIndrun requested a brand relaunch that would fuel the wine’s recognition on a store shelf.

What wine should one buy? How does a consumer make that decision? Do they buy by the label appearance, by price, by recommendation, or by knowledge? What grabs attention in a confusing and over-saturated wine aisle? Understanding how this process works and then creating a brand that stands out is what MOI did for Windrun.

The creative process began after researching and assessing the competition, analyzing consumer and industry studies, and surveying key distributors and brokers. Visual cues were explored and developed that positioned Windrun as a friendly, easy-to-approach purchase and a high-value premium wine. Divergence from the competition and overall simplicity were the keys to the design. The type selected was elegant while a friendly color palette set the contrast to competing brands. Extraneous elements were not included, and an austere, super-premium look was strictly avoided. The label was printed with flexography which provided superior reproduction at an affordable price.

The distinctive label has been well-received and had the desired effect of bringing greater notice to the wines. Nothing makes a wine shopper happier than discovering a great bottle of wine for a good price. But first they have to see it.

Where does your food come from? Bar codes reveal all.

Do you know where the food you are buying comes from?

Does the country of origin make a difference in what you purchase?

Many products no longer show where they are made, only the location of the distributor. With the globalization of food sourcing, what you are buying can come from anywhere.

If you’re concerned about the origin of the item you are purchasing, there is a simple key to being informed.

It’s the bar code. By simply knowing how to read the numbers, you can be a more informed consumer. Keep in mind that while it is true many products of foreign origin use the U.S. or Canadian bar code, others do not.

Here are some basic tips. U.S. and Canadian bar codes have a 12 digit number and all other international codes have 13. The first three digits of the 13 digit international bar code show the country of origin.

Below is the key to de-coding the code.

Some of the more dominant international codes are:
France 300-379
Germany 400-440
Japan 45-49
Taiwan 471
Philippines 480
Hong Kong 489
Poland 590
China 690-695
Mexico 750
Chile 780
Brazil 789-790
South Korea 880
Thailand 885
India 890
Vietnam 893
Indonesia 899

As an aware consumer, expand your purchasing decision beyond price and ingredients. Know where your product comes from and purchase with assurance.

For more country code information:
www.makebarcode.com/specs/ean_cc.html