Category Archives: News

Well bread packaging.

March 6, 2018Newsbakers, baking, brand consultant, branding, branding agency, bread, consultant, consumer packaged goods, design, Galasso's, Galasso's Bakery, Graphic Design, graphic packaging design, grocery store, Mark Oliver, Mark Oliver Inc, MOI, package design, packaging, packaging design, strategic brand designMark Oliver

Galasso’s Bakery
Strategy, Branding, Packaging Design, Production Superivison (PDF)

Well bread packaging.

Founded in 1968, Galasso’s Bakery began as a family-run business. Over the years, the company had grown from a single delicatessen into a full-line bakery of 110,000 square feet with 6 production lines providing baked goods to more than 3,000 wholesale customers throughout the west. But nothing was under their own name.

Sensing that it was time to capitalize on their years of experience, they decided to start their own line of breads. MOI (Mark Oliver, Inc.) was tapped to refresh the trademark and create new packaging. After completing a marketplace audit, strategizing product positioning, and with the client leaning towards a modernist aesthetic, the design team proposed a bold, clean, and decidedly uncluttered format that would stand out in the crowded baked goods set.

Colors overlaid with matte varnishes, combined with the package’s evocative sans serif fonts, geometric grid, and large window showcase the breads, creating a strong branding platform and identity lockup for the line of 8 SKUs. Application of the new identity was also applied to delivery vehicles, corporate identity materials, trade show materials, and collateral.

Allegretto Vineyard Resort

December 5, 2017NewsAllegretto Vineyard Resort, Ayres Hotels, brand consultant, branding, branding agency, consultant, consumer packaged goods, design, Graphic Design, graphic packaging design, luxury, Mark Oliver, Mark Oliver Inc, MOI, package design, packaging, packaging design, Paso Robles, strategic brand designMark Oliver

Assignment. The Allegretto Vineyard Resort is a modern Tuscan Renaissance palazzo built around a stone-laid courtyard and surrounded by olive trees and vineyards in the hills of Paso Robles. Our assignment was to translate the vision of Ayres Hotel Group to communicate the graceful beauty and exclusive old-world charm and luxury of the high-end resort to their guests and the public.

Approach. We focused on creating a comprehensive ‘period’ branding program that would position the resort as uniquely European with California overtones. In keeping with the historical theme, we used bespoke lettering and hand-drawn images of the resort.

The primary type fonts used were Centaur and Arrighi, which are based on fonts originally created in Venice during the Renaissance. The color scheme is subdued, with rich tones. Simple is better.

The branding program covered everything from the primary logotype identity to way-finding signage, bath robes, and spa items.

Results. The branding program seamlessly fit the personality of the resort and fulfilled the vision of the founders. The Allegretto has a 89% ‘excellent’ or ‘very good’ rating on Trip Advisor.

Roll-on perfume packaging debuts stunningly appropriate graphics.

December 1, 2017Newsbrand consultant, branding, branding agency, consultant, consumer packaged goods, design, Graphic Design, graphic packaging design, Mark Oliver, Mark Oliver Inc, MOI, package design, packaging, packaging design, perfume, personal care products, personal careproducts, roll-on perfume, sarabecca, strategic brand designMark Oliver

“In a crowded marketplace, fitting in is a failure…
Not standing out is the same as being invisible.”
– Seth Godin

Sarabecca is an artisan craft perfumery making natural fragrances from all-natural plant-based essential oils and fragrance essences, without synthetics, animal ingredients, or testing.

Our re-design assignment was to come up with a fresh, new look for their natural spray floral fragrances which were competing in a very crowded product category. In addition, the package had to primarily appeal to millennial buyers shopping at Whole Foods and other natural products stores.

Starting from scratch, the team at MOI identified key strategic visual cues that would both attract and alert the target consumer to the varied product scents. Using close-ups of vivid floral illustrations of the flowers associated with each fragrance, the unified line presents a unique and appealing face to consumers. New York-based illustrator Yana Beylinson was tapped to create vivid floral illustrations of the flowers associated with each fragrance.

The product line debuted to very favorable reviews at the Natural Products Expo trade show and has shown strong and steady sales gains since the redesign. To learn more about this project and others, please visit www.markoliverinc.com