Tag Archives: creativity

Oliver receives AIGA Fellow Award

Posted on December 12, 2012 by Mark Oliver

Honor is highest from American Institute of Graphic Arts chapter. Mark Oliver received the first Santa Barbara Fellow Award, the American Institute of Graphic Art’s highest honor. The award was presented in recognition of Mr. Oliver’s significant personal and professional … Continue reading →

Posted in News | Tagged AIGA, American Institute of Graphic Arts, Award, awards, brand, brand communications, branding, Brooks Institute, communications design, consumer package goods, creativity, design, Fellow, Fellow Award, full-service, Graphic Design, Library of Congress, Mark Oliver, Mark Oliver Inc, marketing, Medallion, MOI, Neumeier, Oliver, package, packaging, Patty Devlin-Driskel, Santa Barbara, Santa Barbara International Film Festival, Santa Ynez Valley Alliance | Leave a comment

Mark Oliver, Inc. packaging design: The king and his sweet court

Posted on October 12, 2012 by Mark Oliver

King’s Cupboard had an unusual problem. Their chocolate and caramel sauce packaging was too pretty. Designed mainly for high-end food boutiques and gourmet shops, the client felt it lacked the necessary impact to attract the consumer in regular grocery aisles, … Continue reading →

Posted in News | Tagged agency, brand, brand consultant, brand equities, branding, caramel, chocolate, consultant, consumer packaged goods, creativity, design, fresh, Graphic Design, graphic imagery, graphic packaging design, King's Cupboard, Mark Oliver, Mark Oliver Inc, marketing, MOI, new, organization, packaging, packaging design, pure ingredients, Solvang, West Fork Creations | Leave a comment

Personal care products packaging design: the wrappings of enchantment

Posted on July 30, 2012 by Mark Oliver

The promise of looking fresh and youthful is beguiling. The demand for products to achieve those looks is constantly growing. Personal care products that deliver results using healthier and more pure ingredients are a fast growing segment of the competitive … Continue reading →

Posted in News | Tagged agency, brand, brand consultant, branding, consultant, creativity, design, Earth Science, Earth Science Naturals, fresh, Graphic Design, graphic imagery, graphic packaging design, healthier, lifestyle, Mark Oliver, Mark Oliver Inc, marketing, MOI, new, organization, packaging, packaging design, personal care products, pure ingredients, Santa Barbara, simplify, Solvang, trend, youthful | Leave a comment