Consumers today want healthier prepared frozen food product and entrées choices. Our assignment was to create a branded look for the chef-created product line that catered the quality of the dishes but kept a clean, elegant look and didn’t look bright or garish. The product projects well from the freezer case.
Healthy seafood that is quick and easy to prepare is a growing market. Sea Choice asked the team to create a wholesome-appearing package design. We showcased possible product uses while calling out product benefits. The color-keying allows quick decision-making between the product offerings.