Vita Crunch Cereal
Even 99 cent store customers want to feel they are purchasing value-added products. This line of cereals set out to appeal to younger consumers—although not particularly children—and to have a little fun as well. The overall pattern on each box clearly identifies each cereal type while providing a dramatic billboard for the brand’s entire cereal set.
Lean On Me and 40-30-30 Cereals
All-natural slimming cereals have caught the consumer’s attention. Sales have increased rapidly in both the mass market and natural food channels. The design team responsible for the positioning and creation of the package used appropriate diet-oriented imagery and copy which resulted in a cohesive message that appealed to the target consumer.