Tag Archives: food

Graphis honors MOI for brand work.

We are pleased to announce that our branding work for Bellwether Farms has been awarded a Gold Award in Graphis Branding 6.

Graphis Branding 6 presents the work of some of the biggest names in design today. Hundreds of images from the year’s award-winning branding campaigns are displayed in a lavishly produced publication and on their website. Graphis publishes the world’s most significant and influential works from the greatest talent in Design, Advertising, and Photography.

49 design agencies from 18 countries (22 from the USA) were selected for Platinum and Gold awards. Only three firms from California were recipients. To see all of the award-winning work for Bellwether Farms, visit: http://www.graphis.com/entry/d02e2090-4b30-11e2-a2c9-f23c91dffdec/

Selections of the work of Mark Oliver, Inc. are in the permanent collection of the Library of Congress. It has received more than 450 international and national awards. Mr. Oliver is a recipient of the AIGA/Santa Barbara Fellow recognition. He is a member of the Board of Trustees of Brooks Institute http://www.brooks.edu/.

Where does your food come from? Bar codes reveal all.

Do you know where the food you are buying comes from?

Does the country of origin make a difference in what you purchase?

Many products no longer show where they are made, only the location of the distributor. With the globalization of food sourcing, what you are buying can come from anywhere.

If you’re concerned about the origin of the item you are purchasing, there is a simple key to being informed.

It’s the bar code. By simply knowing how to read the numbers, you can be a more informed consumer. Keep in mind that while it is true many products of foreign origin use the U.S. or Canadian bar code, others do not.

Here are some basic tips. U.S. and Canadian bar codes have a 12 digit number and all other international codes have 13. The first three digits of the 13 digit international bar code show the country of origin.

Below is the key to de-coding the code.

Some of the more dominant international codes are:
France 300-379
Germany 400-440
Japan 45-49
Taiwan 471
Philippines 480
Hong Kong 489
Poland 590
China 690-695
Mexico 750
Chile 780
Brazil 789-790
South Korea 880
Thailand 885
India 890
Vietnam 893
Indonesia 899

As an aware consumer, expand your purchasing decision beyond price and ingredients. Know where your product comes from and purchase with assurance.

For more country code information:
www.makebarcode.com/specs/ean_cc.html

McConnell’s ice cream, pure and simplified.

We are inevitably surprised and pleased when a client shows up in our own backyard, in this case neighboring Santa Barbara. Our clients are usually based elsewhere in the country. So we looked forward to working with the former king of ice cream in the southland.

The overall company objective was to rebuild the venerable 60 year-old brand after years of declining sales. This was a company-wide activity but an emphasis was placed on new packaging. Among other things, our research showed that consumers of super-premium ice creams owned a growing preference for products with pure, simple, identifiable ingredients. And as we discovered, McConnell’s was in the enviable position of being able to capitalize on the desire of consumers for simpler and healthier food without having to do anything differently in how its products were manufactured.

This was an exceptional opportunity and we pitched the client on taking advantage of this new information. As differentiation of a product from its competitors at many levels is a key to success, we proposed completely new product positioning, branding, and packaging. The client agreed and the result you can see here.

old packaging