Power of Storytelling. In a mind-numbing information age people crave images with emotional and cultural content—things with which they can connect. And people everywhere still respond to a story well told. Classical stories from the brothers Grimm or ancient Greece, as well as folk tales and myths from all parts of the world tap into the power of the unconscious. We are unconsciously pulled to interact with images and words that stir our emotions. Cultural anthropologists tell us that we form opinions and draw judgments using our feelings more than we will ever admit.
Today, with most consumers making the decision to purchase a product at the point of sale, the ability of a brand or package to emotionally connect with a shopper matters enormously. The guise a brand or product takes on can literally make or break a product.
We provide consumers with clearly told stories of substance and believability with which they can connect. Mark Oliver, Inc. is made up of people with rich experience in packaging, advertising and marketing, as well as psychology, mythology and art. Using these tools and others, we engage in a multi-disciplinary approach for every project. We shape each of our clients’ product images to meet the expectations of the target consumer by tapping into the emotions which speak to them. Our packaging provides consumers with visually-based “stories” that help them to make their purchasing decisions. The result? Packaging that provides each and every client with a unique market-place edge and solid sales.