News You Can Use: Trendwatching
Trendwatching should be an important component of what any company does. It should be a part of the routine. See what is new. Compare notes on what you're doing and what is going on around you. Too often our view is narrowed or constricted by the usual business constraints: budgets, product manufacturing constraints, product development guidelines, "creative" briefs, and so on. But by noting the trends around us, we can dig into information and find the nuggets that can transform a concept, trigger a new idea for a product or a line extension, or help to refocus an old product or brand in a new way. And much more.
Trendwatching Trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising CONSUMER TRENDS, insights and related hands-on business ideas. For the latest and greatest, they rely on a network a of hundreds of spotters in more than 120 countries worldwide. Their trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.Springwise, an independent new business ideas/innovation firm, scans the globe for the most promising NEW BUSINESS IDEAS. The company was founded in 2002 by trend watcher and entrepreneur Reinier Evers and is headquartered in London. Springwise’s global network of idea spotters, Springspotters, has 15,000 members in 150+ countries worldwide. New business ideas website and weekly newsletter: more than 150,000 business professionals and entrepreneurs in over 150 countries subscribe to Springwise’s free weekly newsletter, making it the number one publication of its kind in the world.
Category Archives: Blog
Tarazi Falafel Mix: Making something old new again.
Tarazai is found in specialty and ethnic food stores nationwide. For the past 40 years, consumers have used the traditional middle eastern mix of ground chickpeas and fava beans to recreate the familiar dishes they grew up with or left … Continue reading
Carhartt Vineyards, blowin’ in the wind
Established in the early years of last century, Rancho Los Olivos is a Santa Ynez Valley landmark spread among the old Valley oaks. The 3rd generation owners felt the time had come to step up from the old label which … Continue reading
McConnell’s ice cream, pure and simplified.
We are inevitably surprised and pleased when a client shows up in our own backyard, in this case neighboring Santa Barbara. Our clients are usually based elsewhere in the country. So we looked forward to working with the former king of ice … Continue reading
